Ally Bank

Launching a fuss-free, no frills bank amidst the American recession

We recognised that people were fed up with the traditional banking system. Ally Bank's basic principle is founded on telling the truth and doing the right thing. This campaign highlighted the areas of banking that were unfair to consumers and offered an attractive alternative. 


Art director


  • Art direction
  • Design

Created At

BBH New York


Straightforward banking

The design language was stripped back to present a stark, no-nonsense identity supported by real simple photography, collaborating with award winning still life photographer, Jenny Van Sommers