Launching a fuss-free, no frills bank amidst the American recession
We recognised that people were fed up with the traditional banking system. Ally Bank's basic principle is founded on telling the truth and doing the right thing. This campaign highlighted the areas of banking that were unfair to consumers and offered an attractive alternative.
The design language was stripped back to present a stark, no-nonsense identity supported by real simple photography, collaborating with award winning still life photographer, Jenny Van Sommers