Redefining hotel experiences through wellness
After significant setbacks suffered during the recession, Westin aimed to encourage people to get out and travel more, by helping their guests to feel better when they left, than when they arrived. The 'For a Better You' campaign highlights Westin's various amenities and features, designed with guests' complete well-being in mind.
EXPERIENCE OVER AMENITIES
The campaign focused on essential elements of well-being and wellness tips, executed in a creative print ad campaign and rolled out digitally. Most hotel advertising features the same banal room and happy guests. For Westin, there was an opportunity to veer off the beaten path, and to not show the typical property shot. This campaign was in collaboration with French fashion photographer, Grégoire Alexandre