Levelling the playing field in education with the power of the Internet
Google enlisted Bow & Arrow’s expertise to uncover their 'next billion users' across the globe. With this brief, we launched ourselves to find out exactly who they are, and how Google could serve their unmet needs.
THE EDUCATION ECOSYSTEM
We found a market of untapped users in the higher education space from emerging markets. We travelled to their corners of the world seeking out university students & lecturers, IT suppliers and education ministers to uncover their biggest barriers to becoming connected.
EDUCATION GO DIGITAL
Together with Google, we created a programme designed to provide schools with the infrastructure to gain access to the Internet, allowing students and teachers to discover learning tools and connect with communities like theirs.
A portal designed with a story-telling navigation and whimsical illustrations housed implementation tools, teacher training and community support, enabling a simple and easy leap to internet access.
LEARNING BY EXAMPLE
To inspire other schools in the region to join the programme, we produced case studies featuring real-life examples of schools that had excelled in 'going Google', demonstrating the positive impact of internet access.