A new visual identity for London’s iconic cafe
Bea’s has been serving up legendary American-style baked goods and classic English afternoon teas for lucky Londoners for the past 5 years. With their expansion, introducing a new location in Marylebone, came the opportunity to evolve their brand.
Bea's needed a scaleable, cohesive identity to facilitate their growth into a widely recognised brand. I positioned the brand as a warm local bakery with its own cheeky sense of humour by evoking its personality through the brand communications.
→ Read about and try their signature duffins here